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Home Improvement Sales Pressure Tactics You Need To Avoid - Tomball

Home Improvement Sales Pressure Tactics You Need To Avoid - Tomball

Published: May 22, 2018, 10:09am

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The Top 5 Home Improvement Sales Pressure Tactics You Need To Avoid

As a homeowner in the greater Houston Texas area looking at having improvements or upgrades to your home such as roofing, siding or replacement windows, in this post, we are offering some tips to help you spot the sales pressure tactics used by various contractors. Most homeowners follow the advice to get at least two or three estimates from different companies to compare options and pricing as well as meet the contractor before hiring them. During your meetings, you will certainly experience different attitudes and mannerisms from each of them and get a good feel with who you would consider or not.

By spotting the sales tactics, you can avoid the possible headaches and problems of having to deal with a questionable contractor for the duration of the job as nobody wants to have an unpleasant experience while work is being performed on their home.

Below we have outlined to top 5 home improvement sales pressure tactics to help you spot them so you can make an informed and intuitive decision about which contractor to choose to work on your home.

1. “We are giving you a better price now but in a few days the price will go up” 
This is a common closing tactic to get you to sign on the dotted line right now and not visit with other contractors. Any legitimate contractor will have the same pricing today as they will in a few days of giving you the estimate. This is a pressure tactic.

2. “We need a model home in your neighborhood to display our workmanship and will give you a discounted price for letting us use your home”
This sales tactic is a old as the hills. It makes sense for exteriors home improvements that your home would be on display for all of your neighbors to see; however, it is always the homeowner who falls for this supposed lower pricing which is often the same, if not higher, than presented as a discounted price.

3. “Both you and your spouse need to be present at your appointment with us because. . . .” 
The contractor may use a reason or variety of reasons as to why both you and your spouse MUST be present. When a home improvement sales person is given you as a lead for an estimate and only one of the you is able to be present, it is called a one-legger appointment. These high pressure companies want you both to be home so the trained sales person can play off from each of you and pressure you to close the deal.

4. Badmouthing their competitors
This one is self-explanatory. A contractor should never resort to badmouthing his competitors to get work. This is definitely a red flag for spotting the contractor who likely has something to hide and would rather distract by pointing to his competition and trying tome them look bad.

5. The "Be Back Phone Call” 
The salesperson did not close the deal with you the day the estimate was given. So you receive a call from the office that is trying to close his lead for him. They will offer you a better price than the salesperson and undercut his commission in order to earn your business.


It is important to be aware when contractors are using pressure tactics when providing you with an estimate for your project. We hope these top 5 sales presser tactics help you in identifying when you are being pressured and help you to avoid an unpleasant contractor experience. The contractor you choose should have integrity, honesty and have enough competence as to not to go to extremes and desperate measures to earn your business. For more information about siding, roofing and windows replacement in Houston Texas, please visit our site, Texas Home Exteriors. Thank you!

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